UX / UI Design

UX design is important for a number of reasons. First, it can help to ensure that users have a positive experience with a product or service. Second, it can help to increase conversion rates by making it easy for users to find what they’re looking for and complete desired actions. Third, it can help to reduce support costs by making it easier for users to self-service. Finally, it can help to improve brand perception by creating a more positive association with the products and services that users interact with. Ultimately, UX design is important because it can have a direct impact on the bottom line of a business. By making products and services more user-friendly, businesses can see increased revenue and reduced costs.

Our Services

Our Process

1. Product Definition

Before we build a product, we need to understand its context for existence. In the product definition phase, we set the foundation for the final product. During this phase, our UX designers brainstorm around the product at the highest level (basically, the concept of the product) with stakeholders.

This phase usually includes:

• Stakeholder interviews: interviewing key stakeholders to gather insights about business goals.
• Value proposition mapping: thinking about the key aspects and value propositions of the product: what it is, who will use it, and why they will use it. Value propositions will help the team and stakeholders create consensus around what the product will be and how to match user and business needs.
• Concept sketching: creating an early mockup of the future product

2. Product Research

Once we’ve defined your idea, the product team moves to the research phase. This phase typically includes both user research and market research. We think of research as a good investment—good research informs design decisions and investing in research early in the process can save a lot of time and money down the road.

For us product research phase is probably the most variable between projects—it depends on the complexity of the product, timing, available resources, and many other factors. This phase can include:

• Individual in-depth interviews (IDI). We start with a good understanding of the users. In-depth interviews to provide qualitative data about the target audience, such as their needs, wants, fears, motivations, and behavior.
• Competitive research. Research us to understand the industry standards and identify opportunities for the product within its particular niche.

3. Analysis

With the analysis phase we aim to draw insights from data collected during the research phase, moving from “what” users want/think/need to “why” they want/think/need it. During this phase, our designers confirm that the team’s most important assumptions are correct.

This phase usually includes:

• Creating user personas.
• Creating user stories.
• Storyboarding.

4. Design

When users’ wants, needs, and expectations from a product are clear, we move to the design phase. At this step, our product teams work on various activities, from creating information architecture (IA) to the actual UI design.

The design phase usually includes:

• Sketching.
• Creating wireframes.
• Creating prototypes.
• Creating a design specification.
• Creating design systems. For large projects, our designers typically create a system of components, patterns, and styles that help both designers and developers stay on the same page regarding the design.

5. Validation (Testing)

Validation is an essential step in our design process because it helps our team understand whether our design works for the users. During a series of user testing sessions, our team validates the product with both stakeholders and end-users.

The validation phase includes the following activities:

• In-House Testing . Our team members are using the product on a regular basis, completing routine operations to uncover any major usability flaws.
• User Testing sessions. Moderated/unmoderated usability testing, focus groups, beta testing, and A/B testing.
• Surveys.
• Analytics.

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